Top Crop


Info

Top cropping in beer brewing refers to the process of harvesting yeast from the top of fermenting beer during active fermentation. This was the inspiration behind the name of an educational engine behind the curious minds at Omega Yeast. Top Crop delivers relevant, informative content for brewers and fermentation enthusiasts in a way that’s engaging, sometimes entertaining, and always easy to digest.

We also wanted to give the project an analog element so we printed broadsheet newspapers for distribution at industry events in a refurbished newspaper dispenser machine. After the event, we sold copies for old-school price of 50¢ on the website.

CREDITS

Dexter Stevens
Designer
Kyle Eertmoed
Director of Brand Design

Danielle Sommer
Editor
Shana Solarte
Writer
Laura Burns
Director of R&D
Lisa Beck
Photographer
Brett Burwell
Web Developer